WE LOVE OUR COMPETITORS.

THEY MAKE US LOOK GOOD BY COMPARISON.

• Unlike others, we don't get our diamonds from a source that may be multiple layers removed from the original producer. Instead, we buy rough directly from prime source miners like De Beers, then cut and polish ourselves, eliminating excessive markups and multiple middlemen.
• Unlike others, we don't sub out our casting and setting. We do this ourselves, again cutting out markups and middlemen.
• Unlike others, we don't resell (and markup) styles made by others, or drive up costs by holding expensive inventory. We make to order, enabling us to keep costs low and offer you exceptional quality diamond jewelry, for the lowest possible price.
• Unlike others, we don't use diamonds with questionable or inflated certifications. All our center diamonds above .4 cts are either GIA or AGS certified, so you can have peace of mind knowing what you bought is genuine and avoid getting ripped off.
• Why (over) pay full retail? Buy like a pro direct from a true source and save.